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Privacy policy
BETTY BLUE S.P.A. and FILOBLU S.p.A.
BETTY BLUE S.P.A. (hereinafter “Elisabetta Franchi”) and FiloBlu S.p.A. (hereinafter “FiloBlu”), are concerned about protecting your personal data and respecting your privacy.
Here is how we do it:
Our duty and your privacy:
This information concerns you if you are already a customer of ours, if you are registered on our site, if you have signed up to our newsletter, or if you are visiting our website.
TABLE OF CONTENTS:
- About us
- When and how we collect your personal data
- What we collect your data for
- Use of the site and management of services
- How long we keep your data for
- Third parties who may process your data
About us:
As regards the management of your data concerned with registering with the site and the sale of products, the data controllers are BETTY BLUE S.P.A. Tax ID Code/VAT No. 01842471201 with registered offices in Via Viadagnola,30 40057 Quarto Inferiore di Granarolo Emilia (BO), and FiloBlu, Tax ID Code and Vat No. 04274870288 with registered offices in Santa Maria di Sala (Ve) Via Caltana 116/c, which jointly handle your data on the basis of specific agreements about whose essential contents we will gladly provide you with more information, should you require it.
As regards the management of your data regarding promotional and marketing activities, the data controller is Elisabetta Franchi which avails itself of Filoblu as the processor of these operations.
Our responsibility:
If you are already a customer, you are registered with or are simply visiting the www.elisabettafranchi.com site, or you have signed up to our newsletter, we inform you that your data will be legitimately processed according to our decisions regarding the procedures and aims of that processing.
Your commitment:
We would only ask you to read this policy carefully in order to be fully informed about how we process your personal data.
When and how we collect your personal data:
As soon as you begin to interact with www.elisabettafranchi.com, we start to collect your data. It may be collected through a specific communication from you and also automatically during your use of the website.
This is how it is collected:
| DATA YOU PROVIDE US WITH | DATA WE COLLECT AUTOMATICALLY |
Your identification data (first name, surname, date of birth, address and email) | X |
|
Browsing the website |
| X |
Your telephone number | X (only if provided by you spontaneously) |
|
Use of Elisabetta Franchi | X | X |
Conclusion of purchase orders | X | X |
Customer services | X | X (only the order number) |
Marketing communications (newsletter, etc.) | X (only following your explicit consent) |
|
The kind of data we collect:
Contact details
Your first name and surname, delivery and billing address, telephone number, email address;
Identification data
Your IP address, your login data, browser type and version, time zone setting, plug-in types, geopositioning information regarding your probable position, operating system and related versions, etc.
Data relating to the use of www.elisabettafranchi.com
Your browsing path through the website www.elisabettafranchi.com (Clickstream analysis), your displaying of products and services, load times and page responsiveness, download errors, browsing time, behaviour and other actions, etc.
And what about sensitive data?
We do not collect any sensitive data that could concern you (i.e. personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, genetic data, biometric data, data concerning health or sex life or sexual orientation).
What we collect your data for
We process your data only for specific purposes and, nevertheless, always when there is a legal basis that will enable us to do so. Here is why we process your data:
Use of the site and management of services:
Your data is processed to allow registration on the Website, access to and supply of the services reserved to users registered on the Website and sending via the Website of a purchase order for the products available on the Website, with the consequent conclusion of the related contract of sale with FiloBlu, including any administrative and accounting formalities. In this case, the legal basis is the contract and the legitimate interest.
Customer support
Communicating changes to our services, customer support via live chat, phone or email, including the correction of any bugs. In this case, the legal basis is the contract.
Marketing
Your data is processed in order to send advertising material and newsletters, to provide commercial information by telephone, SMS, email, and also using traditional methods (e.g. sending catalogues by post), about promotional and sales initiatives of Elisabetta Franchi, to conduct market research and surveys on customer satisfaction. In this case, the legal basis is your consent.
Profiling
With the sole aim of offering things, as far as possible, in line with your interests, we will perform certain analyses on aggregate data but without conducting any profiling on your specific habits. In this case, the legal basis is legitimate interest.
In any case there is absolutely no automatic decision-making process concerning you.
What we mean by legal basis:
Consent
This is the authorisation to process your personal data for a specific purpose.
You can change your mind whenever you like!
You can withdraw your consent at any time, by sending us an email to the following address: privacy@filoblu.com, or by clicking on the opt-out key.
If you decide to withdraw your consent and there are no other reasons that authorise us to process your personal data, we will stop processing it. Conversely, if another legal basis were to authorise us, we would continue to process your data, still in compliance with your rights.
Contract
Processing your data is essential for gathering information prior to a purchase and for the performance of the relevant contract.
Legitimate interest
The processing of your data is possible on the basis of our legitimate interests or those of third parties, provided that these do not predominate over your rights and your freedoms. Legitimate interests may concern:
- gathering information from the way you behave on our website and/or applications;
- delivering, developing and improving our services;
- allowing us to improve, customise or modify our services and offerings;
- checking on the effectiveness of our marketing campaigns;
- improving data protection.
How we process your data:
Data is processed mainly using electronic means, with the exception of product shipping operations which may also be performed using manual procedures.
Your choices and rights:
Your choices
You can decide not to provide us with your data
In this case, you can continue to browse our website, but we will not be able to provide you with any services without your personal data.
You can disable cookies by changing your browser settings
You can block cookies by setting your browser to prevent them from being stored. You can also delete cookies directly through your browser settings. If you disable cookies, you can still browse our website, but some of our services may not function properly. To find out more, refer to our cookie policy.
You can ask us not to use your data for marketing purposes
Before starting to process your data, we will inform you about our intention (if any) to use your data for marketing purposes, and (where appropriate) of the involvement of any third parties. You can withdraw your consent to receiving promotional messages by clicking on the appropriate link you will find in all our communications or by sending an email to the following address: privacy@filoblu.com.
Your rights
You can always exercise your rights by sending us an email to the following address: privacy@filoblu.com.
You have the right to access the information about you
This includes the right to ask us for further information about:
- the categories of data we process;
- the purposes of the processing;
- the categories of any recipients who may be provided with your data;
- the period that the data will be stored, or if that is not possible, the criteria used to determine that period;
- the other rights regarding the use of your data.
We will provide you with the information within one month of receiving your request, unless this adversely affects the rights and freedoms of other parties (e.g. the confidentiality of another person or intellectual property) or if there are legal obligations that prevent us from doing so. We will inform you if we are unable to meet your request for these reasons.
You have the right to have your personal data rectified if it is inaccurate or not up to date
You have the right to have your personal data erased (right to be forgotten)
You can ask us at any time to erase your personal data in our possession, if the storage of your personal data is no longer required for processing purposes.
You have the right to transmit your data to another operator (data portability)
We will provide you with a copy of your data in an appropriate usable format, if you wish to transfer it to another operator. If you request it and it is technically feasible, we will directly transfer your data to the new operator. We will not make any transfer, in the event that the portability of your data also involves the disclosure of personal data to other individuals.
You have the right to object to us processing your personal data
You can at any time refer to the Supervisory Authorities to lodge any complaints you may have. But before doing that, try contacting us first! We will be pleased to resolve any issues regarding the processing of your personal data.
You have the right to object to the use of your data through automated decisions, including profiling
We might use your data to identify information that may potentially be relevant for you (for example, sending you customised e-mails based on your preferences that we have detected). Otherwise, we will use your information solely to provide you with our services.
We guarantee your rights even if we process your personal data on behalf of third parties
If we process your personal data on behalf of third parties, we guarantee that any requests made regarding the exercise of your rights will be provided to them without undue delay.
What level of security do we adopt in order to process your data?
We guarantee that your data is processed with the utmost security: we have, in fact, adopted physical, IT and organisational measures to ensure the protection of your data.
Nevertheless, we should remind you that:
- You provide us with your data at your own risk. We do everything within our power but, unfortunately, as the way things stand, there is no 100% secure means of data transmission.
- You need to keep your username and password safe at all times: you are the only one who knows them.
- If you feel that you have suffered a data breach, we would ask you to contact us immediately at privacy@filoblu.com.
Where is your data stored?
Your data is processed within the European Union and in the other data structures managed by the third parties identified below.
As soon as you provide us with your personal data, you consent to it being transferred, stored and processed by us.
If we needed to transfer and/or store your personal data outside the EU, you will be properly informed of this. Also in this event, we will adopt all the appropriate measures to ensure maximum data protection.
How long will we keep your data for?
We will stop active processing of your data within 12 months from the last use of the service or the closure of your account, unless there are legal obligations (e.g. sales invoices) that require us to keep your data for a longer period. As regards promotional activities targeted at you (which you may ask us to stop at any time), we will keep your data for a maximum of 24 months from the date you registered with the service.
Third parties who may process your data:
To run our online business we need to avail ourselves of third parties which host the applications, communicate with our customers, manage emails, etc. Please be assured that this kind of collaboration is provided by the best players in the market providing this kind of service. We share your data with them only when this is necessary to ensure maximum functionality of our services and in compliance with the security measures and best practices described in this Privacy Policy.
For further information, contact us at this address privacy@filoblu.com
Cookie policy
We use cookies and other technologies in order to ensure that you can have the best possible experience as you browse. Therefore, during your interaction with www.elisabettafranchi.com we will place cookies on your device to store a few pieces of information, including your preferences and the type of device you use, thereby ensuring that the site will function as efficiently as possible for you. You can change your browser settings to refuse cookies at any time. Some cookies are automatically deleted at the end of the browsing session (known as session cookies), while others remain stored on the terminals (persistent cookies).
COOKIE POLICY
Pursuant to Provision no. 229 http://www.garanteprivacy.it/web/guest/home/docweb/-/docweb-display/docweb/3118884 issued by the Personal Data Protection Authority on May 8, 2014, www.elisabettafranchi.com provides the following information on cookies and on their functions, as well as instructions on how to disable them.
What are cookies?
Cookies are small text files that the sites visited by the user send and record on his/her PC or on any other device, even mobile, to be sent back to the original sites on the next visit.
Cookies are used for various purposes, for instance, to remember the user’s actions and preferences (such as, for instance, login data, selected language, font size, other display settings, etc.) so that they must not re-entered when the user returns to the same site or surfs from one of its pages to another; or to perform computer authentications, to monitor sessions and store information on the activities of user who access a site, and it can also contain a unique ID code that allows keeping track of the user’s surfing within the site for statistic or advertising purposes.
Cookies can be sent by www.elisabettafranchi.com or also by different sites (the so-called “third party” cookies). Some operations cannot be carried out without using cookies that in some cases are technically necessary for the site to work.
Types of cookies found on the site www.elisabettafranchi.com and relevant functions
There are various types of cookies, according to their characteristics and functions:
- Technical cookies, which are used for the sole purpose of sending a communication on an electronic communication network, or in the measure strictly necessary to provide a service explicitly requested by the user. In other words, these cookies are indispensable to make www.elisabettafranchi.com work, or necessary to perform activities that you have requested. This type of cookie can be found in our site;
- Navigation or session cookies, used to allow you to login in the reserved area of www.elisabettafranchi.com or to make a purchase on our site. This type of cookie can be found in our site;
- Analytics cookies, used to collect information, in an aggregate form, on the number of users of www.elisabettafranchi.com and of the displayed pages (for instance, Google AdWords, Google Analytics and Mailchimp). Please, refer to the relevant policies that can change from time to time and that we recommend consulting every now and then, where you will find more detailed information:
http://www.google.com/policies/technologies/ads/;
https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage;
http://mailchimp.com/legal/privacy/).
This type of cookie can be found in our site:
- Function cookies, which allow you to surf www.elisabettafranchi.com at your best, according to already selected criteria and options (such as, for instance, your preferred language) so that you won’t have to select such option or the products you have chosen at every access, and they can be stored in the virtual trolley until your next visit to our site. This type of cookie can be found in our site;
- cookies of third parties, used by partners of www.elisabettafranchi.com in order to display advertising banners of www.elisabettafranchi.com when you are on other sites, showing you the latest products that you have looked at on www.elisabettafranchi.com. While you browse on www.elisabettafranchi.com, these cookies are used also to show you products that you might like or similar to those you have previously browsed, based on your previous navigation chronology. The use of these cookies does not imply personal data treatment, but it can enable your computer or other devices to connect and track down saved data: these cookies connect to the browser installed on your computer or on other devices used while browsing on www.elisabettafranchi.com;
- profiling cookies, used to create user profiles in order to send advertising messages consistent with the preferences shown by the user during his/her navigation. Our site contains third party cookies that access user data only at aggregate level. Please, find here below the links to the privacy policies and relevant consent forms of such third parties, which can change from time to time and that we recommend consulting every now and then, where you will find more detailed information:
http://www.google.com/intl/en/policies/technologies/ads/; http://www.google.com/intl/en/policies/privacy/.
http://www.google.com/intl/it/policies/technologies/ads/; http://www.google.com/intl/it/policies/privacy/ .
http://legal.yandex.com/privacy/
https://www.adroll.com/about/privacy
http://www.criteo.com/privacy/
https://twitter.com/privacy?lang=it
https://support.twitter.com/articles/20170514-twitters-use-of-cookies-and-similar-technologies#
https://www.youtube.com/static?template=privacy_guidelines
https://www.linkedin.com/legal/privacy-policy;
https://www.linkedin.com/legal/cookie_policy
https://www.facebook.com/help/cookies/?ref=sitefooter
All the above-described types of cookies can stay in your computer or mobile device for different times, according to their function.
The cookies stored in your computer or mobile device cannot be used to recall any of the data stored in your hard disk, transmit viruses, identify and use your e-mail address, or for purposes other than those described above.
How to modify cookie settings
You can set and manage your cookie preferences at any time, by selecting which cookies you want to authorize, block or cancel, totally or partially, through the settings of your browser (or the navigation program that you use).
Find here below the path to follow to manage the cookies from the following browsers:
Internet Explorer: http://windows.microsoft.com/it-it/windows7/block-enable-or-allow-cookies
Safari: http://support.apple.com/kb/PH19255
Chrome: https://support.google.com/chrome/answer/95647?hl=it-IT&hlrm=fr&hlrm=en
Firefox: http://support.mozilla.org/it-IT/kb/enable-and-disable-cookies-website-preferences
For more information and details on the various types of cookies, their functions and characteristics, visit the free access sites, independent from www.elisabettafranchi.com - www.AllAboutCookies.org and www.youronlinechoices.com.
To disable analytics cookies and prevent Google Analytics from collecting data on your navigation you can download the browser additional Component for disabling Google Analytics: tools.google.com/dlpage/gaoptout.
We will store your cookie preferences thanks to a dedicated technical cookie with the characteristics specified in the previous table.
We inform you that blocking or cancel, totally or partially:
- technical cookies, could make it impossible to use our site, see its contents and use the relevant services;
- function cookies, could make some services or site functions unavailable or working incorrectly, forcing you to modify or manually enter some information or preferences every time you visit the site.
- of other cookies (analytics and profiling), will not affect the site efficiency.
How can I block cookies?
You can block cookies by simply activating the setting on your browser that allows you to refuse cookies being placed on your device. If you use your browser settings to disable, refuse or block cookies (including the essential ones), part of our website will not function completely. In some cases, our website may actually become inaccessible. We should also inform you that if third parties use cookies, we do not have any control over their use.
Thank you!
Thank you for reading this policy which we have tried to keep as simple, clear and transparent as possible. All the same, we are always trying to improve, so if you have any suggestions to make, please write to us at privacy@filoblu.com.
This policy may change in the future: you will be notified of any changes via email, so that you can have the fullest possible control over your data.